Continuing Education Spotlight
Therapy Network Seminars:
“Value and Service. I can't emphasize that enough for any business. Those seem to be the primary driving forces for most consumers, whether they are purchasing clinical education or a new car. While familial obligations, CEU reimbursement and ability to travel are important to all clinicians, we have witnessed firsthand the willingness of many to view their continuing education as an investment and not a hardship. We have thousands of regular customers who travel nationally to attend our seminars at their own expense and time commitment. That no doubt speaks for itself as to the benefits of providing consistently good seminars at a fair price.
Many of our repeat customers return to us having attended another sponsor’s event only to have had a less than stellar experience or simply have the event canceled all together. That in my mind is a terrible business model and one that will bankrupt any business; large or small in a very short time.”
“Learning from others mistakes in this business has been as valuable as learning from our own. The best adaption we have made to the current industry standards is to not cancel our events based on turnout. We try very hard to keep the big picture in mind. Close to 25% of all CE events are canceled due to low turnout. As a therapist owned company we are familiar with just how small the therapy community truly is and how important it is to earn your customers and not take them for granted.
Clinicians who have their CE event canceled are often placed in very compromising positions and routinely lose valuable time and monies as a result. The biggest failure in that service model falls onto the sponsor who then has 10 or 20 unhappy customers who most likely will not attend another event by that sponsor for years to come but still worse, returns to their facility and shares their negative experience with their 10 or 20 colleagues. That is "Negative advertising, something we aim to avoid.”
Andrew J. Schrodt, President
Therapy Network Seminars
