OPPORTUNITIES
Opportunities to market and sell ergonomics and worker rehab services in industry are abundant and omnipresent. Payers, insurance carriers and employers in many industries are continuously looking for opportunities to prevent and manage work-related injuries. These groups are always looking for new ways to contain costs and control work-injury rates. Marketing and selling ergonomics and worker rehab services should focus on these groups and ways to offer solutions to their workers' compensation issues.
The key to maximizing marketplace presence is to establish a level of clinical expertise in work injury management and prevention. This can be achieved by developing skills and competencies in specialized ergonomics and worker rehab services. Continuing education, training and specialty certifications will identify a rehabilitation provider as a professional who has specialized in the issues, objectives and clinical practice standards of this specialty niche of the rehabilitation sector.
KNOWLEDGE BASE IN ERGONOMICS AND WORK FACTORS
The first step in marketing and selling ergonomics and worker rehab services to industry is to obtain and build a knowledgebase in ergonomics and work factors including: the worker rehab industry, clinical skills and competencies, ergonomics programs and services, and the costs and reimbursement structures for these programs. A good understanding of the specialized services of ergonomics and worker rehab and how these programs can help contain workers' compensation costs and injury rates is critical. Additional education and training is often required as these specialized services are typically above and beyond traditional therapeutic interventions. In addition, expanded knowledge of the challenges, objectives and solutions of the workers' compensation arena will enhance the value of rehabilitation services industry-wide.
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